Lowe Fusion recruits Barratt for MD post

David Barratt, a former UK marketing supremo for the controversial Body Worlds exhibition, has been appointed managing director at UK medical education and PR agency Lowe Fusion.

Barratt, who replaced Neil McCallum-Deighton in the role, has also taken charge of sister ad agency Lowe Azure.

Barratt – who was UK head of marketing for Body Worlds, the controversial touring exhibition of real human bodies curated by Professor Gunther von Hagens, in 2002 – joins after a 16-month spell as MD of ApotheCom Europe.

Prior to ApotheCom, part of US-based medical comms group Axis, Barratt was general manager for the UK, Scandinavia and Switzerland for healthcare comms and publishing outfit Adis International. He promoted Body Worlds for five months until May 2002.

Lowe Fusion has six UK staff, while Lowe Azure has 20 staff. Clients of both agencies include AstraZeneca and GE Healthcare. Both firms are part of global operation Lowe Healthcare Worldwide.

Henryk Bohdanowicz, formerly commercial director at ApotheCom, has joined Barratt at Lowe Fusion in the newly created post of commercial director.

Body Worlds opened in London in March 2002 and moved on last year. It provided the UK public with the first televised public autopsy in history.

McCallum-Deighton now works for medical comms agency Mudskipper Bioscience in a board-level role.

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