News Analysis: When a 'PR crisis' is not a PR crisis

Why is it that the PR industry always gets it in the neck when things go wrong? The author of recently published Talespin: PR Disasters investigates. When it was claimed that David Beckham had exchanged naughty text messages with Rebecca Loos, it was dubbed a 'PR disaster'. Even the breakdown of talks aimed at resolving the Middle East conflict has been editorially labelled a PR disaster.

by Gerry McCusker

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