Chillisauce, a four-year-old organisation, puts on events ranging from paintballing and go-karting to limousine treasure hunts.
Chillisauce commercial director Will Bicknell said Radiator will build the
brand’s character via media relations, targeting lifestyle, travel, trade and corporate event titles.
The PR campaign kicks off in December with press trips for men’s lifestyle media to road test Chillisauce’s stag events.
