Gore hires Capital MS&L for PR blitz

Former US vice-president and 2000 presidential candidate Al Gore’s new venture, Generation Investment Management, has hired Capital MS&L for a transatlantic PR blitz.

Generation chairman Gore and the firm’s managing partner, former Goldman Sachs Asset Management CEO David Blood, are targeting pension funds, foundations, endowments and wealthy individuals as potential clients.

Capital MS&L founding director Richard Campbell is advising on international comms and plugging Generation’s investment strategy, which integrates sustainability of the businesses it invests in into its fundamental equity analysis.

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