Consolidated beat Luther Pendragon, Financial Dynamics and Citigate Communications in a four-way pitch for an account that combines EST’s consumer, B2B and public affairs briefs.
EST interim head of cor-porate and public affairs Caroline Corfield-Rose said it had appointed one agency as it wanted to streamline its PR roster, which formerly included Consolidated for consumer PR, Luther Pendragon for B2B work and Hill & Knowlton for corporate and public affairs.
‘Changing human beings’ behaviour is core to everything we do, and that will be the main driver for Consolidated,’ said Corfield-Rose.
‘Consumers are becoming more of a focus – making people more energy efficient in their homes and on the roads in order to cut carbon emissions and prevent climate change,’ she added.
EST is planning to expand the remit of its 52 high-street energy-efficiency advice centres, which advise on energy use in the home. EST proposes to offer advice on other areas such as transport and water, said Corfield-Rose.
Consolidated’s appointment comes hot on the heels of the arrival of former British Gas head of social policy Ian Hagg as the agency’s director of PA (PRWeek, 5 November).
EST will also bid to encourage the Government to use its EU presidency next year, and the G8 summit, to take a leadership role on energy efficiency.
Further PR agency representation for EST across Scotland, Northern Ireland and Wales is due to be confirmed by the end of the year. The roles of Proscot PR Consultants in Scotland and Strategem in Northern Ireland are under review.
Consolidated board directors Katie Eva, Paul Davies and Hagg will head the consumer, B2B and public affairs teams on the EST account respectively.