Network Rail puts campaign on hold

Network Rail has scrapped its annual public education campaign on the dangers of level crossings in the wake of last weekend’s Berkshire train crash.

The PR push has been suspended pending the results of the British Transport Police’s inquiry into the crash, which killed seven people.

Network Rail deputy head of media Janine Mantle told PRWeek: ‘We are reviewing our campaign to make sure it has the right messages and is not linked to last weekend’s incident.’

Network Rail runs an annual ten-day drive to warn of the dangers of using crossings as the evenings get darker, the weather wetter and as pre-Christmas traffic builds up.

This year’s drive was due to start on 1 December using MPs for national and local events.

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