Assurances followed that quality would remain unaffected. The Times claimed the capture of younger, wealthier audience groups and was savvy enough to allow its traditional brethren to express their views.
‘For nearly 30 years I have hidden behind the broadsheet Times successfully avoiding any eye contact and conversation at breakfast. Suddenly, I am expected to comment on hairstyles, holidays, housekeeping and HRT – all before 8am,’ ran a Times letter on 4 November.
The Daily Telegraph proclaimed itself ‘the best in broadsheet journalism’ (1 November), and declared the adoption of 15,000 Times deserters (The Sunday Times, 7 November).
The Guardian focused on dissension in the camps. ‘We are probably the most famous broadsheet in the world and we find out about it this way... you can quote me as a disillusioned Times journalist’ (29 October).
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk