QISE has appointed MPA Media to manage international media relations – with key markets being the Middle East, UK, US, France, Germany and Australia – for the race that sees multi-hulled boats of more than 100ft in length depart from Doha, Qatar on 5 February.
MPA will target a predominantly affluent audience through sporting, lifestyle and business press, and publicise the involvement of the event’s main sponsor, HSBC.
