Distributed through Debenhams and Boots, Vivaboxes are sample containers for fragrances, films, whisky and wine. Recipients can use vouchers for a full-sized product of their choice.
The PR campaign by Halpern will concentrate on the idea of including a voucher in a gift box. It will target a broad range of consumer media and Christmas-shopping supplements to reflect the variety of groups the boxes could appeal to.
The first products include ‘for him’ and ‘for her’ fragrance boxes featuring
Gucci, DKNY and YSL brands. Further themed gift boxes are planned.