Vivaboxes aims PR at gift buyers

Vivaboxes has launched a consumer PR drive to introduce its gift-box concept in time for Christmas and Valentine’s Day.

Distributed through Debenhams and Boots, Vivaboxes are sample containers for fragrances, films, whisky and wine. Recipients can use vouchers for a full-sized product of their choice.

The PR campaign by Halpern will concentrate on the idea of including a voucher in a gift box. It will target a broad range of consumer media and Christmas-shopping supplements to reflect the variety of groups the boxes could appeal to.

The first products include ‘for him’ and ‘for her’ fragrance boxes featuring

Gucci, DKNY and YSL brands. Further themed gift boxes are planned.

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