GSK prepares for NiQuitin PR drive

GlaxoSmithKline Consumer Healthcare is in talks with PR agencies over a contract to promote its smoking-cessation brand NiQuitin CQ.

The talks come amid uncertainty over the extent to which GSK will continue with the brand’s sponsorship of the BMW-Williams Formula 1 team.

A GSK Consumer Healthcare spokeswoman confirmed that a pitch process was scheduled, but would only say: ‘We have been looking at some bespoke projects [for NiQuitin CQ].’

Cohn & Wolfe is the retained agency for the brand and GSK insisted the agency’s grip on the account was not under threat.

The spokeswoman told PRWeek: ‘C&W is working with us long-term on the brand.’

She declined to comment on the reason for the pitch or brief up for grabs.

C&W is not, however, pitching. The agency said it declined to tender.

Since C&W replaced Munro & Forster as Ni-Quitin CQ’s retained agency last summer (PRWeek, 18 June 2003), the agency’s remit has shifted from consumer-edged work for the BMW-Williams link-up towards broader ‘healthcare education’ work such as the targeting of medical opinion formers.

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