US body in Super Size Me PR stunt

WASHINGTON: Advocacy group the Physicians Committee for Responsible Medicine (PCRM) last week sent members of the US congress free copies of hit anti-McDonald’s documentary Super Size Me as it sought to boost support for a nutrition bill.

The group’s senior PR officer Howard White said: ‘[The film] speaks to the heart of the obesity epidemic. Even doctors didn’t realise how deleterious the effects of fast food are.’

The bill, the Healthy Lifestyles Act, would replace the government body that sets nutrition policy, the US Department of Agriculture (USDA), with the Department of Health and Human Services and the independent Institute of Medicine.

PCRM and the bill’s sponsors claim the USDA cannot objectively set policy because of food-industry ties.

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