Xchanging consolidates external PR

Business outsourcing company Xchanging has revamped its comms agency support following the firm’s acquisition of rival company RebusIS. The company, which until six months ago retained Gavin Anderson, has appointed Cubitt Consulting to handle all external comms following a three-way pitch.

Xchanging head of comms Alistair Lamb said he had appointed Cubitt to unify Xchanging’s four PR accounts in one brief but would not say which firms were affected by the move.

Lamb also declined to comment on fees, but the account is thought to be worth between £150,000 and £200,000.

Cubitt, which handled PR for Lamb for two years while he was marketing director at RebusIS, is briefed to focus specifically on the company’s HR, procurement and insurance outsourcing. The account is led by Ross Gow, who became Cubitt’s first non-founding partner in April.

Lamb said he was still reviewing the role of trade press company Johnson King, which writes articles for Xchanging’s procurement division, but would not say whether he planned to axe the technology PR firm’s contract.

Xchanging bought RebusIS in February this year buying out venture capital firm Warburg Pincus and creating a group with combined revenues of £194m and 1,800 staff in the UK, US, Bermuda, Continental Europe, India, Malaysia and Thailand.

VC firm General Atlantic Partner, which also had a stake in RebusIS, retains a stake in Xchanging.

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