Satyam appoints H&K for LatAm launch

Satyam Computer Services, a global consulting and IT services company headquartered in India, has appointed Hill and Knowlton to handle its Latin American PR.

According to H&K Brazil's general director Renata Monte Alegre, Satyam expects to open a Sao Paulo office within the next two months, from which it intends to expand to three other countries in the region; Mexico, Argentina and Chile.

H&K was appointed on the basis of existing relationships with the company in other regions. There was no pitch process.

The agency will initially publicise the launch of Satyam's operations in Brazil, and will then handle day to day PR including media relations, internal communications and stakeholder relations.

Monte Alegre will head a team of four agency staff, reporting to Satyam Brazil's marketing department.

Satyam is aiming to run an operation with 100 employees in Brazil within 12 months. It will offer outsourcing services to local companies, including the implementation of SAP software.

H&K Brazil is based in Sao Paulo, and handles the Brazilian accounts of Bridgestone-Firestone and Johnson & Johnson.

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