Opinion: Leader - Ratner bids to bury 'crap' demons of old

To the media storm that engulfed jewellery entrepreneur Gerald Ratner 12 years ago, every supposed 'PR disaster' for the last decade is a mere footnote. Asked how he could sell one item in his portfolio - a crystal decanter, for the pedants among you - at such discount prices, he famously replied, 'cos it's total crap'.

by Gidon Freeman, gidon.freeman@haynet.com

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