Ketchum, Ogilvy PR Worldwide, Consolidated Communications, Hill & Knowlton, Henry’s House and Borkowski PR are understood to be on Sky’s shortlist for the work. Incumbent Cohn & Wolfe is not involved (PRWeek, 1 October).
The successful agency will promote the Sky brand, as opposed to individual channels, as Sky bids to grow subscriber numbers.
Sky delined to comment on the agencies involved.
