The survey of 204 senior in-house PROs also found that only three in ten client-agency relationships reach four years without a repitch. Twenty-one per cent cited dissatisfaction with their appointed agency as the main reason for holding a repitch.
Only six per cent said they put an account up to pitch after considering the value for money they were getting.
PRWeek revealed earlier results from The Survey Shop’s research last month (PRWeek, 15 October), in which speculative approaches were revealed to be the best way to make it onto pitch longlists.
