Campaign targets entrepreneurs

Government-backed and business-led organisation Enterprise Insight is to launch a publicity campaign to encourage British youngsters to think and act more entrepreneurially.

Killa Communications and Colman Getty PR are promoting the campaign, called ‘Make Your Mark – Start Talking Ideas’, which is aiming to encourage an enterprise culture among those in their mid-teens to mid-20s.

Both agencies report to Scott Cain, comms director at the non-profit Enterprise Insight.

Killa is focused on youth and lifestyle channels, and is bidding to forge longer-term alliances with influencers in fields such as film and fashion.

Colman Getty has a mainstream issues-based media relations brief.

An initial focus for the campaign is Enterprise Week, which runs 15-21 November. The week will involve aspirational figures such as former England football captain Alan Shearer.

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