Findus appoints Tonic Life Comms

Frozen-food giant Findus has appointed start-up PR outfit Tonic Life Communications (TLC) to handle its consumer PR.

TLC – which launched last month with former Fleishman-Hillard UK managing director Scott Clark and CPR Worldwide MD Oliver Parsons at its helm – will handle brand campaigns including product introductions and the promotion of existing lines.

The agency replaces three-year incumbent Hill & Knowlton, although the WPP agency ‘continues to offer advice and counsel on all matters’, according to Findus head of marketing Sylvia Bambrough.

Bambrough joined Findus just two months ago and hired London-based TLC despite formerly insisting the review was partly sparked by the relocation of Findus’s marketing department from the South-East to Newcastle-upon-Tyne. Clark leads the account.

Findus products include ready-made meals, frozen vegetables and pizzas.

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