The decision comes as a massive blow to incumbent Hill & Knowlton, one of three agencies in the running for the work and which has a relationship with Kellogg’s of almost 40 years. Although H&K will continue to handle Kellogg’s public affairs, the value of the work changing hands is believed to have carried annual fees of around £1m.
PR will include the promotion of an initiative called ‘The Great Walk of Life’ next year and Kellogg’s links with grassroots football and the Amateur Swimming Association.
H&K lost the PR account for Kellogg’s annual National Breakfast Week to M&F this summer in a move widely seen a precursor to a review of the core account (PRWeek, 23 July).
M&F reports to Kellogg’s UK PR manager Sam Fulton.
H&K chief executive Marie Louise Windeler said: ‘Kellogg’s remains a valued client in the important areas of public affairs/ issues handling and European nutrition.’