M&F secures bulk of Kellogg’s UK PR

Kellogg’s has appointed Munro & Forster to handle the lion’s share of its UK PR as it strives to boost its brands’ nutritional credentials.

The decision comes as a massive blow to incumbent Hill & Knowlton, one of three agencies in the running for the work and which has a relationship with Kellogg’s of almost 40 years. Although H&K will continue to handle Kellogg’s public affairs, the value of the work changing hands is believed to have carried annual fees of around £1m.

PR will include the promotion of an initiative called ‘The Great Walk of Life’ next year and Kellogg’s links with grassroots football and the Amateur Swimming Association.

H&K lost the PR account for Kellogg’s annual National Breakfast Week to M&F this summer in a move widely seen a precursor to a review of the core account (PRWeek, 23 July).

M&F reports to Kellogg’s UK PR manager Sam Fulton.

H&K chief executive Marie Louise Windeler said: ‘Kellogg’s remains a valued client in the important areas of public affairs/ issues handling and European nutrition.’

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