Public Sector: LGA guide backs up waste comms

The Local Government Association has launched a fresh PR drive to help councils cut the cost of rubbish collection as tough new European targets bite.

The comms unit is promoting a guide, 10 easy ways to prevent waste, featuring innovative ideas launched by councils. These include promoting non-disposable nappies, supporting second-hand schemes and charging households for excess waste. An LGA press spokeswoman said the guide was part of ongoing work to share good practice and national, local and specialist media were being targeted.

LGA environment board chair David Sparks said councils face a ‘double whammy’ from squeezed funding and a host of new national and EU waste targets.

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