Lanarkshire councils team up for rebrand bid

North and South Lanarkshire Councils have joined forces to counter negative perceptions of the region in a bid to encourage businesses and people to relocate there.

As part of a ‘branding and communications project’, project leader North Lanarkshire has launched a hunt for private sector PR support for the 33-month programme that kicks off in April next year.

Work includes the development of a comms plan, the development of a brand image, PR, ad campaigns for business opportunities on derelict land and strategic sites and the development of information packs.

The area, a former centre of the mining and steel industries, has been blighted by crime and low educational standards – but it now boasts low crime rates and high-performing schools, according to the councils.

The two-pronged project, which ties in with two other schemes to boost tourism as well as promote Lanarkshire to its existing residents, is aimed at attracting both people and businesses.

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