Why launch the Downloaded section?
It is the way the internet is going, with people getting broadband to download music, films, TV, radio and even talking books. There has been an explosion in legal downloading and Downloaded is the only comprehensive guide to what’s out there, where to get it and how much it will cost.
What other new sections are there?
Instant Expert is a straightforward no-frills guide to functions such as instant messaging to show readers how to use a piece of software or fulfil one task on the internet. Web User Essentials is a round-up of the essential products and websites we have reviewed in the past, so readers do not have to trawl through back issues.
Who reads Web User?
When the magazine started our readership was predominantly 25 to 45-year-old males but we’re finding the market is now far wider. We now get a lot of women reading and also a lot of elderly people who have the time on their hands and disposable incomes.
What do you want from PROs?
The most important thing is being kept informed, by email preferably and keeping in contact with the section editors. We sometimes have problems getting products to test because, while most want to get in Web User, some companies are shrouded in secrecy or don’t seem to bother.
How early do you need to hear about new products?
Our readership loves new gadgets and updates so the sooner we can get hold of products the better, but ultimately we cover things on their merit.