Diary: How the tongues wag at PR awards

Stephen Fry made for a wry host of Tuesday's PRWeek Awards, charming all those PROs present by calling them - tongue, we hope, firmly placed in cheek - 'whores' and 'satan'.

Fry was admirably keen to speed proceedings along ('we want it (the evening) to go as smoothly as a freshly buttered choirboy' he quipped) and raced through the award presentations with admirable gusto.

Not that one or two of the revellers present needed any encouragement to, in Fry's words, 'lubricate the thighs of the evening'.

One of the anecdotes to emerge over several glasses of Grosvenor House plonk with PRWeek Communicator of the Year Jeff Randall was that a sure-fire way for a company to butter him up is to please his parents.

The BBC's effervescent business editor - who had prepared for Tuesday evening's accolade playing a round of golf with his father - revealed how Cadbury recently wooed his mother with a pilot-phase product: pringle-shaped chocolates fortified with nuts: 'She was ecstatic. Not even winning the lottery could match that.' An understandably chuffed PR Professional of the Year, Eurostar director of comms Paul Charles also scooped the accolade of 'last person spotted holding champagne bottle' in the wee small hours.

Aside from the booze, conversations of a more fundamental nature turned to the future of the industry itself.

If Kaizo creative director Eugen Beer's opinions are anything to go by, PROs across the UK could be in store for a spell at their local job centre.

'PR is dead,' declared Beer to his fellow diners after Fry had disappeared off stage. Beer went on to explain how the public now recognise PR and treat anything related to it with suspicion.

Anyhow, long live the PRWeek Awards.

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