Nexus ‘partners’ travel firm B&A

Consumer agency Nexus PR has made its first foray into travel PR by striking a deal with Bugsgang & Associates.

B&A, which handles clients such as Fred Olsen Cruise Lines and Shearings Holidays, was until June part of ad agency Senior King before the latter was acquired by Accord Holdings.

Nexus CEO Jim Horsley said Nexus was not acquiring the firm, but that it was ‘joining B&A’. He added: ‘The six-person team will operate as a separate business as part of our consumer division, but no money is changing hands at the beginning.’

Mike Bugsgang heads B&A, which has relocated to Nexus’s London office.

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