Londonlaunch in Christmas blitz

Online party supply directory Londonlaunch.com is to target companies’ party planners in a pre-Christmas media blitz that emphasises the stress involved.

It will use trade titles for admin and HR staff, newspaper sections such as The Guardian’s ‘Office Hours’, and women’s lifestyle media to reach staff who organise company events. PAs will be fitted with heart monitors as part of the campaign to demonstrate how the service can reduce stress levels.

Londonlaunch acts as a free online directory of party venues, suppliers, entertainment and ideas. The PR campaign is its first major marketing activity.

Mason Williams has been appointed to handle PR on a six-figure contract until November next year.

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