Pfizer rehires SHL for Nicorette account

Pfizer Consumer Healthcare has appointed Shire Health London to handle consumer PR for Nicorette – just 18 months after taking the account from the agency and handing it to Fuel PR.

SHL, which has continued to handle trade PR and healthcare professional work for the smoking-cessation brand during that period, has won a competitive pitch to regain consumer-facing work for Nicorette.

News of the appointment emerges in the wake of a number of extensions into products such as the Nicorette Inhalator and Freshmint Gum.

In a statement, SHL associate director Sian Boisseau said: ‘This win completes the picture, meaning we again have both consumer and professional PR accounts.’

Fuel PR managing director Gilly Waddell referred PRWeek’s enquiry about the account to Pfizer, insisting: ‘As far as we are concerned, it’s business as normal.’

She declined to comment further.

SHL was first appointed to promote Nicorette in 1992, when the brand was owned by Pharmacia.

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