The water and sewage services firm, which clearly believes in keeping its PR in the family, approached Mr Fleming after his missus had made her decision to leave.
'I knew some of the team through Julia and they asked me to come in and talk about the post - but it was her choice to leave in the first place, 'says the new post-holder, former Bath and North East and Somerset acting comms and marketing manager.
He says that he was not a direct replacement for his wife, who did the job three days a week and has gone freelance. 'The post has been revised and expanded to a full-time position and the focus is different,' he insists.
Mr Fleming, it would seem, is his own man.