Opinion: New mothers are a marketer's dream

Is it really six months since I last wrote this column? Amazing how time flies when you are up to your armpits in nappies and suffering sleep deprivation. When I first handed over to my excellent stand-in Julia Hobsbawm, and headed for impending motherhood, I anticipated a temporary separation from the world of marketing and PR. How could I have been so naive? Because, as I rapidly discovered, there is no time of life when you are subjected to a greater bombardment of marketing messages. From the moment I emerged from the delivery room clutching my baby daughter, I became a marketer's dream.

by Kate Nicholas, kate.nicholas@haynet.com

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