Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

Whether wooing Britons with its organic milk and salads, or promoting its sport sponsorships and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation wants to stress that McDonald's isn't single-handedly super-sizing Britons and few days seem to pass without it launching a fresh initiative to indicate concern for Fat Britain's weight problem.