The push is being co-ordinated through the Waste Aware campaign, which is run by the county council and Hertfordshire’s ten district councils.
The doorstop campaign will be backed by media relations.
Hertfordshire is on the hunt for a project manger and door-to-door comms specialist to inform 300,000 households of ‘kerbside’ recycling schemes,
including wheelie bins and collection boxes.
Waste Aware campaign co-ordinator Clare Hyland said: ‘This will aim to dispel myths and explain more about what happens during the recycling process.’ She added that all authorities involved will be called on to support the campaign.
The initiative, which has been funded through a £285,000 grant from the Waste & Resources
Action Programme, runs from April to October next year and follows a recent £5m handout from Defra.