Mabel Gray will handle Aga and Rayburn PR, while Tangerine PR will push Aga Foodservice Group’s Rangemaster and Rayburn’s energy efficiency compliance.
Aga marketing manager Louise Bunce said: ‘We didn’t want a 22-year-old who would leave in six months. We were getting people who were paying off their student loans rather than considering [how to get people to spend] £10,000 on a cooker.’
Communique declined to comment.