Radio personality Howard Hughes will lead the first workshops on 28 October and 25 November, teaching both agency and in-house PROs how to generate interesting story hooks and where to target their efforts.
Radio Lynx director Steve Leavesley said agencies typically specialise in column inches and crisis and reputation management, and lack understanding of the fragmented radio landscape.
‘With so much more money spent on advertising, clients need to stand out by transferring their message into editorial and promotions,’ he said.
