Brunswick lands UK brief for luxury goods firm PPR

PARIS: Pinault-Printemps-Redoute, Europe’s largest seller of luxury goods by market capitalisation, has hired Brunswick as its first financial and corporate PR adviser in five years.

Brunswick was appointed last week following the firm’s work for Italian luxury fashion brand Gucci, which PPR acquired earlier this year.

PPR is part of France’s CAC 40 list of the country’s top 40 companies and is quoted on the Parisian branch of pan-European exchange Euronext.

Although PPR does not as yet have a listing outside of France, Brunswick has been briefed to handle financial communications in the UK and US, anticipating possible new listings.

PPR has in the past used Smithfield, which it appointed in 1999 during the initial battle for Gucci, to handle UK work and had previously used Financial Dynamics on a project basis (PRWeek, 16 April 1999).

In April PPR reported group sales of £3.9bn for the first three months of 2004, a 5.5 per cent increase on a comparable structure, exchange rate and day-year basis. But the firm also reported an 8.56 per cent fall in reported sales on the first quarter of 2003, caused partly by the sale of Pinault Bois & Matériaux.

In addition to the Gucci group, PPR’s main brands include upmarket Parisian department store chain Printemps and French book, music, ticket and electronic goods seller Fnac.

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