Opinion: Leader - Lessons to be learnt from agency data

PR agencies should put as much store by cold calling potential clients and sending in unsolicited credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey Shop's report this week on the views of over 200 in-house PROs. Close to half say they take documents 'on spec' as the source of names on their pitch lists, with two fifths citing 'phone calls from agencies' for the same purpose.