News Analysis: Firms make the best of bad news

In light of recent news of job cutbacks from companies such as Kodak and Jaguar, Richard Cann analyses how firms manage the scaling back of their operations and the lessons to be learnt from such action. Few companies have the opportunity to turn an announcement that they will axe 600 jobs into examinations of an outdated industry, particularly when it involves a product that has played a central role in the lives of millions.

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