Chocolate lands Disney game job
Buena Vista Games, a division of The Walt Disney Company, has drafted in Chocolate Communications to handle a pre-Christmas PR assault for Disney Move, a computer game that lets people appear on their TV screen alongside Disney characters.
Chocolate won a four-way pitch to promote the game, which will launch in mid-November and be available on PlayStation 2.
It is to target women’s and children’s press, positioning the game as ‘high-quality family entertainment’, said senior account director Jessica Rowntree.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins