Ketchum plugs global body GIPG

GENEVA/LONDON: Ketchum has been appointed by The World Economic Forum to promote its Global Institute for Partnership and Governance (GIPG).

The agency has been hired to boost the GIPG’s profile and promote its public-private partnerships in areas such as tackling HIV/Aids.

Ketchum healthcare Europe MD Mark Cater and corporate comms UK MD Paul Baverstock lead a multi-bureaux team on the account, which is being run from the agency’s London office.

Ketchum’s first focus is on the GIPG’s health and governance initiatives. The former aims to improve programmes to fight HIV/Aids, tuberculosis and malaria.

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