Durex to hire for Pleasuremax ad

Durex is on the hunt for an agency to launch a PR campaign around ads for its Pleasuremax brand launch.

The condom maker’s retained consumer agency Myriad PR is among the agencies shortlisted to pitch for the project, with a decision due next week.

The brief does not affect Myriad’s hold on the Durex consumer PR account.

Breaking in the second week of November, the ad campaign has been created by McCann-Erickson Manchester, which occasionally handles PR for the firm.

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