News in brief

WHITEHALL: The Home Office is on the hunt for a comms head to promote its plans to bring in compulsory ID cards. A head of marketing role has been created to oversee research, comms, stakeholder relations and marketing during the passage of a bill through parliament through to potential launch.

CONSUMER: Bandai has hired Cow PR for its six-figure consumer PR account following a four-way pitch . Cow replaces 12-year incumbent Morello Brand Publicists and will launch two TV-based characters aimed at pre-school and boys action markets as well as work on campaigns across Bandai’s other UK brands.

TECHNOLOGY: EMC Corporation has retained Golin/Harris following the pitch sparked by EMC’s acquisition of Legato and Documentum (PRWeek, 3 September). Legato incumbent Spreckley Partners and Documentum incumbent Fourth Day were among the agencies that also pitched for the £40,000-per-month account.

CONSUMER: Reebok has appointed Cake to co-ordinate its lifestyle PR in Europe focused on music and sport in countries such as the UK, France, Ger- many, Italy and Spain. Cake has handled UK PR for Reebok for four years.

APPOINTMENT: Former Lewis V-P of operations Annette Ryskowska has joined Bite Communications as associate board director.

CONSUMER: Hasbro has hired Mason Williams to promote the launch of its latest Star Wars toy range. The launch coincides with the release of ‘The Original Trilogy’ on DVD.

REBRAND: Daniel J Edelman firm PR21 has changed its name to Zeno Group. PR21 shut its London operations earlier this year (PRWeek, 5 March).

CLARIFICATION: P&O Ferries was the worst performer in last week’s Reputation Monitor, not P&O Cruises. P&O Cruises is part of Carnival and has no connection to P&O Ferries.

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