Two shops battle for Findus brief

Frozen-food brand Findus is reviewing its consumer PR following a marketing revamp.

Sylvia Bambrough, who joined last month as UK marketing chief, has shortlisted two agencies to handle PR for Findus, which produces fare such as frozen lasagne and minced-beef crispy pancakes.

Bambrough wants to hire an agency local to the firm’s new offices in Newcastle-upon-Tyne.

Hill & Knowlton’s London office has promoted Findus for three years. It will continue to provide strategic advice to Findus but is not in the running for the new account.

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