World Land Trust to hire agency for CO2 initiative

Conservation charity World Land Trust is seeking a PR agency to bolster its efforts to help commercial operations curb carbon dioxide emissions. World Land Trust wants to draw up a PR strategy to not only raise the organisation’s profile but attract customers to its ‘carbon-balancing’ service.

The service helps organisations complete audits of their annual carbon emissions, including the use of gas and electricity. The trust then calculates the amount of reforestation needed to absorb the carbon dioxide under international protocols and plants trees accordingly.

The charity wants to raise its profile ahead of tough UK rules on emissions and encourage corporations to see the PR benefits of improving their environmental records.

The agency hunt comes in a week of widespread media coverage of scientific reports concerning an unprecedented rise in carbon dioxide, the main greenhouse gas, over the past two years.

World Land Trust development officer Gerald Watts said: ‘It’s a consumer and corporate campaign. The audience could be town councils or anyone who wants to be a trailblazer before the rules take effect.’

Watts predicted that forthcoming rules on emissions and environmental performance would come into effect in 2008.

The trust is searching for an agency that will give it ‘advice or use its expertise and resources’ to help run a PR campaign to bring its questionnaire and carbon-calculation service ‘to the attention of a wider audience, particularly in the commercial sector’.

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