Starting next week, the campaign will run until March – when students enter the run-up to the end-of-school-year exams.
Targeting children in the first three years of secondary school, the campaign will involve a series of competitions based around literacy, numeracy, science, music and attendance.
The competitions will offer prizes to pupils, including a trip to the National Space Centre in Leicester and books.
An LEA spokeswoman said it was important to encourage children to be consistent through their schooling, rather than just in the years they take major exams.
