Called ‘The Quality Bus Corridor’, the initiative aims to address passenger concerns and improve bus travel, according to GMPTE senior press officer Becky Marr.
The public will be engaged through a phone line, leaflets, community centres and exhibitions.
The contract will run from next January for three years. The winning agency will be charged with communicating with residents who live on ‘quality bus routes’, drivers, pedestrians, cyclists and motorcyclists.
Quality bus routes are the network of major routes through the ten districts that make up Greater Manchester.
The GMPTE will also manage a media relations programme during the public consultation.