Timeshare firm RCI hires PR chief

RCI Europe, part of the world’s largest timeshare exchange organisation RCI, has appointed Sarah Long as PR and communications manager as it attempts to turn around negative media perceptions of the industry.

Long, who replaces Alex Obolensky, joined from VisitBritain, where she was media relations manager in New York.

She will work with rostered agency The Red Consultancy to raise RCI’s profile in consumer media and travel trade press.

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