The challenge calls for increases in government funding for sport and in the number of hours allocated to physical education in schools. It will emphasise sport’s role in delivering better health.
CCPR head of services Sallie Barker said the proximity of a general election meant the ‘time was right to raise [its] profile’.
Unlike government bodies such as Sport England and UK Sport, the CCPR is a voluntary organisation representing 270 national governing sports bodies. Set up in 1935, it does however receive over £1m a year from the Government, which it is owed after transferring assets including Crystal Palace and Bisham Abbey.
GPC becomes Fleishman-Hillard Public Affairs from 1 January (PRWeek, 8 October).