Sagitta marketing director Nina Hook-Zurlino said five firms had pitched for the business, including the incumbent agency. ‘While we were happy with Bell Pottinger, we wanted to see if there was an agency that could do the job more efficiently,’ Hook-Zurlino said.
The account was led by Bell Pottinger C&F director Charlotte Lambkin, who is leaving the firm to join Standard Chartered as head of media relations (PRWeek, 17 September). But Hook-Zurlino said the decision to review the account was not related to Lambkin’s move.
In September, Sagitta had £836m in funds under management on behalf of estate trustees and high-net-worth individuals.
It is targeting other lucrative markets such as the legal profession and the Channel Islands.