The agency held the Discovery PR account in Brazil for seven years, handling the launch of the Discovery, Discover Health, Discovery Kids and People & Arts channels. It also handles TVA, the country's second largest cable operator.
LVBA will provide media relations services, with a focus on streamlining the outflow of the channel's programme information to local papers, magazines and listings guides.
Javier Fierro will work on a full time basis on the new account, under the co-ordination of Adriane Froldi. They will report to Fernanda Braz, Warner Channel's marketing manager in Brazil.
