Pantone hires Hotwire for Germany/UK

Pantone Inc. has appointed Hotwire to handle PR in Germany and the UK. The Carlstadt (New Jersey) – based company aims to position itself as the expert on all things colour-rleated.

Pantone, which enjoys familiarity among its traditional clients in graphics and design, will be promoted to target groups including architects and the general public, by stronger links with the media and product PR.

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