Opinion: My Best Hire - Stephanie Forrest

Claire Walker, Firefly Communications founder and CEO, on the 'determined' Stephanie Forrest.

'I hired Stephanie in 1997 when I was MD of Firefly. She joined as an account manager, bringing great experience with her, having worked in other agencies and also having established a PR business in the US.

'She is a natural self-starter, independently minded and high on achievement.

Her approach to PR is all about securing results that make a difference.

Her teams were driven to produce outcome, not output.

'Stephanie quickly upstaged her seniors and her no-nonsense, gritty determination was appreciated by her business prospects and clients alike. She had the respect of her team because of her persistence to get the results she wanted.'

Stephanie Forrest is now EMEA PR manager for Motorola's Network Infrastructure division.

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