Opinion: Pundits have adopted a god-like status

Which media did you turn to when you heard about the seismic political power shift taking place in British politics? Or should I say what kind of media? It's likely that instead of straight news it was the more complex comment that you turned to first. The opinion media are now at a premium for anyone who wants to get a handle on what is really happening. Those who try and shape public opinion directly should prioritise this medium. Any public or political issue is debated and explained best via the commentators. The Guardian has strong home-news pages, but anyone interested in the Blair succession saga could turn straight to Jackie Ashley's and Martin Kettle's assessment of the situation on the paper's comment pages and feel very up to speed.

by Julia Hobsbawm, julia@hmclondon.co.uk

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